Privacy Policy

This Privacy Policy outlines how Blynkmeds India Pvt Ltd (referred to as “We,” “Us,” or “Our”), as the sole owner and operator of the Platform, collects, uses, processes, discloses, and protects information from you (“You” or “User”). This applies to information gathered on or through Our website (https://blynkmeds.in/) (“Site”) or Our mobile application (“App”), or in connection with services We provide (collectively, “Platform”).

Our Platform facilitates various services (“Services”), including the purchase of pharmaceutical drugs from our Retail Pharmacies and the delivery of pharmaceutical, nutraceutical, and over-the-counter products ordered by you through the App or Site. We strive to ensure the security and privacy of your information throughout these processes.

You acknowledge that Blynkmeds India Pvt Ltd (referred to as “the Company” herein) operates and maintains the Platform. All information collected and processed on the Platform is handled by Us solely in connection with Our business operations.

By clicking ‘Continue’ during the sign-up process, using Our Platform, or utilizing Our Services, you confirm that you have read, understood, and agree to the privacy practices outlined in this Privacy Policy. You also agree to the collection, storage, and processing of your information as described herein and in our Terms & Conditions (“Terms”).

This Privacy Policy is provided in compliance with, and informed by, various legal frameworks, including:

• Section 43A of the Information Technology Act, 2000 (“IT Act”);
• Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPDI Rules”); and
• Regulation 3(1) of the Information Technology (Intermediaries Guidelines and Digital Media Ethics Code) Rules, 2021 (“Intermediaries Guidelines”).

You agree that by accessing or using the Platform or Service, or by providing us with your information, you have the legal capacity to enter into a binding contract under Indian law, particularly the Indian Contract Act, 1872. You also acknowledge that you have read, understood, and accepted the practices and policies outlined in this Privacy Policy, and agree to be bound by it.

You agree that we can collect, use, share, and disclose your information as explained in this Privacy Policy. We can also change or update any part of this Privacy Policy at our discretion at any time. If you keep using the App, Services, or Platform after we make changes, it means you’ve accepted the updated Privacy Policy. We recommend that you review the Privacy Policy regularly to stay informed about any modifications.

If you access or use our services from outside India, you do so at your own risk. You’ll be solely responsible for following any local laws that apply.

If you don’t agree with this Privacy Policy, please don’t use this Site, App, or any of our Services. We may update this Privacy Policy at any time without notice. To stay informed, please check this policy on the Site or App regularly.

1) Information We Collect-When you access our website, application, or utilize our services, we may collect information that can specifically identify you or other individuals. The types of information we may gather include:

a) Information You Provide Directly: We receive and store any information you voluntarily input on our platform or furnish to us through other means. When you register for an account, we collect essential registration details such as your phone number, name, physical address, and email address. To ensure the security and validity of your account, we may verify your phone number using a one-time password (OTP) sent to you.

Furthermore, we may collect information necessary to provide you with our services. This includes, but is not limited to, details about items you add to your shopping cart, pharmaceutical or nutraceutical products (including prescription drugs or over-the-counter items) you order, information required to facilitate consultations with healthcare professionals, or data related to scheduling diagnostic tests. While you have the option to withhold certain information, please be aware that doing so may limit your access to many of our platform’s features and services.

Collection of Sensitive Personal Information

When you use our services on the platform, we may also collect sensitive personal data or information (SPDI) from you. This includes health information that you provide directly or that we receive on your behalf. This data can encompass:

• Your medical or health history
• Your current health status
• Laboratory test results
• Information on treatment plans and medication prescribed
• Dosage details (like frequency or alternative medications)
• Specific medicines you order through the platform
• Diagnostic results
• Any other health-related information and insights derived from it.

Additionally, we may collect payment information, such as your payment card number, expiration date, and billing and shipping addresses.

By using our service, you consent to the recording, storage, and disclosure of communications you send or receive for these specified purposes. We may also store and process prescriptions and related information, retaining this material for our records for as long as you use our services, or for any period required or permitted by applicable law.

b) External Data We Collect About You

We sometimes gather information about you from other entities. This can encompass specifics like your past orders or data you’ve provided to our collaborators, advertisers, or other registered third parties on our platform. We then consolidate this external data with the information already associated with your account.

c) Cookies & Tracking Technologies

We use “cookies” and other technologies to track activity on our Site or App. A cookie is a tiny text file that stores information about your visit. Some cookies and similar technologies help us recall information you’ve entered before. Your browser or mobile settings usually let you manage cookies – you can decide whether to accept them, block them, or be notified when you get one.

These tracking tools can record details like your internet domain and host, IP address, browser and operating system, how you navigate our site/app, and when you visit. By using cookies and tracking technologies, we can make our Site/App better and give you a more personalized experience.

You can always refuse all cookies by adjusting your browser or app settings on your device. Just be aware that doing so might prevent you from using some platform features or seeing tailored ads and offerings. To remove cookies, check your mobile’s “help” section or your browser’s settings.

d) Integration of Third-Party Tools

Our Application incorporates Software Development Kits (SDKs) from third-party providers. Many of these SDKs facilitate various payment methods, allowing you to complete transactions for your orders. We also utilize certain tools within the Application to enhance your personalized and overall user experience.

e) Automatically Collected Information

Whenever you interact with Blynkmeds (India) Pvt. Ltd., we automatically receive and store certain types of information. For instance, we gather specific data when your web browser accesses our Site, or when it encounters advertisements and other content served by or on behalf of Blynkmeds on other websites.

Examples of the information we collect automatically include:

• Operating System (OS) type and version: (e.g., Android 14, iOS 18, Windows 11)
• Application version: (e.g., Blynkmeds App v2.5)
• Device manufacturer/brand: (e.g., Samsung, Apple, Xiaomi)
• Browser details: (e.g., Chrome v126, Safari v17)
• User agent string: (a technical identifier for your browser/device)

We may also obtain and store information related to your location and details about your mobile device, which could include a unique identifier for that device. This data is used for our internal analytics and to provide you with location-aware services. Such services might include localized advertising, relevant search results, and other personalized content tailored to your geographical area.

Blynkmeds adheres to the principles outlined in the Indian Information Technology Act and the Sensitive Personal Data or Information (SPDI) Rules, 2011, which govern our practices for collecting, utilizing, retaining, and disclosing personal information. According to the SPDI Rules, ‘personal information’ is characterized as any data associated with a natural person that can serve to identify them, whether directly or indirectly, by being combined with other information currently available to us or that may become available.”

By using our Platform, you affirm that you are voluntarily providing all information to us, including any Sensitive Personal Data or Information (SPDI). Your explicit consent is required for the collection, use, and disclosure of both personal information and SPDI.

You hereby grant us your consent for the collection, use, and disclosure of your personal information and SPDI. While you have the choice not to provide us with personal information or SPDI, please be aware that doing so will prevent us from granting you access to our App or Site, or from delivering products and providing services through our Platform.”

2 a) How We Use Your Information

We collect and use your information to operate our platform efficiently, enhance your experience, and support our business growth. Here are the primary ways your information may be utilized:

• Order Fulfillment & Service Delivery: To process your orders, respond to service requests, and provide you with requested products or services.
• Platform Enhancement: To improve the functionality, design, and user experience of our website and mobile application.
• Secure Access & Transactions: To enable safe access to our digital platforms and ensure smooth transactions.
• Healthcare Services: To facilitate appointments with healthcare professionals and enable booking of diagnostic services.
• Data Analytics & Insights: To analyze usage patterns, develop algorithms, build intelligent databases (such as rating or recommendation engines), and refine our offerings.
• Business & Network Expansion: To support internal research, business planning, and partnerships, including expanding our network of healthcare professionals and service providers.
• User Support & Personalization: To respond to your inquiries, personalize your experience, and deliver content and services tailored to your preferences.
• Operational Activities: To manage billing, conduct audits, ensure compliance, cap advertisement frequency, and gather market intelligence.
• Legal & Regulatory Compliance: To meet obligations under applicable laws, conduct internal audits, and ensure policy compliance.
• System Optimization: To troubleshoot technical issues, analyze system performance, and optimize our products and services using device and software data.
• Customer Communication: To engage with you (ourselves or through affiliates) regarding orders, support queries, consultations, promotions, or product recommendations.
• Security & Investigation: To detect and prevent fraudulent activities, address safety concerns, and enforce our terms of use when necessary.
• Marketing & Engagement: To notify you about promotions, product updates, service improvements, and future charges or offerings.
• Feedback & Follow-ups: To contact you for feedback on your experience or discuss potential services through calls, emails, or text messages.
• Abandoned Cart Notifications: To remind you about incomplete purchases and assist in resolving issues that may have prevented checkout.
• Cookies & Tracking Tools: To personalize your visits, remember preferences, analyze performance metrics, deliver relevant content or ads, and assess marketing efforts.
• Fraud Prevention & Security: To monitor for risks, detect suspicious activity, and safeguard our users and systems.
• Location-Based Services: To determine service availability in your region and connect you to nearby healthcare professionals as needed.
• Anonymized Data Usage: To collect and use anonymized (de-identified) data for lawful business, research, analytics, or marketing purposes.

These activities (collectively referred to as “Usage Purposes”) are intended to deliver a reliable, customized, and legally compliant experience for all users of our platform.

(b) We may utilize “cookies” and other automatically collected data on the Platform to:

1. Personalize and enhance your experience by remembering your preferences, so you don’t need to re-enter them during future visits;
2. Deliver tailored advertisements, content, and recommendations;
3. Evaluate the performance and reach of our services and external marketing efforts;
4. Measure overall site traffic and engagement, such as the number of visitors and pages viewed; and
5. Track your interactions, submissions, and progress in any promotional campaigns or activities offered on the Platform.

(c) We may access or retain your information when necessary to detect, prevent, or respond to fraudulent activities, unlawful conduct, or to safeguard the rights, property, or safety of the Platform, its users, or third parties.

(d) We may retain or access your information when required to investigate or prevent fraud, unauthorized activities, or violations of law, and to ensure the protection of the rights, safety, or property of the Platform, its users, or others.

(e) Your information may also be accessed or stored when necessary to comply with legal obligations, enforce our terms and policies, or assist law enforcement and regulatory authorities as permitted by applicable laws.

3. a) Do We Share Your Information?

We treat your personal information and Sensitive Personal Data or Information (“SPDI”) as a valuable part of our operations. We only share this data under the following circumstances and with third parties who adopt adequate data protection measures that are either aligned with this Privacy Policy or offer equivalent safeguards. By continuing to use our Platform (whether through the website or app), you consent to the secure sharing and processing of your personal data by authorized third parties.

1) Sharing with Platform Partners and Affiliates

We collaborate with various third-party service providers, group entities, retailers, pharmacy partners, and medical professionals to deliver services to you. These trusted partners may receive access to your information solely for fulfilling your requests, managing orders, or providing medical services. However, they are prohibited from disclosing this information further and are contractually bound to handle it securely.

2) Retail and Medical Partners

Certain personal information or SPDI may be shared with licensed retail pharmacies or medical practitioners involved in fulfilling your prescriptions, consultations, or orders placed via the Platform. This helps facilitate smooth delivery of medications or services and ensure appropriate care.

3) Diagnostic and Service Providers

We may share your information with diagnostic labs, sample collection agents, vaccination service providers, courier partners, and others involved in service fulfillment. This could include processing test results, conducting home visits, delivering orders, or contacting you regarding service-related updates. These providers are obligated to manage your data responsibly and are limited to using it strictly for service execution.

4) Legal and Regulatory Compliance

We may disclose information when required by applicable law or legal processes. This includes situations where disclosure is necessary to:

• Comply with court orders, investigations, or government mandates
• Enforce our Terms and policies
• Protect our legal rights or the safety of our users or the public
• Cooperate with authorities to detect or prevent fraud, misuse, or other illegal activities

5) Business Transfers and Internal Restructuring

In the event of a business transfer, merger, acquisition, or internal restructuring, your data may be shared with the concerned entity, subject to continued adherence to data protection standards. Anonymized or aggregated data may also be shared with our affiliates, investors, or business partners to understand usage trends and improve service offerings.

6) Service Optimization and Experience Enhancement

With your acknowledgment, we may use recordings of calls with healthcare providers, prescription data, and diagnostic reports to enhance our services. This includes personalizing your experience, refining our offerings, conducting internal analysis, and facilitating targeted health consultations.

b) Cross-Border Transfers

Subject to applicable laws, your personal information and SPDI may be transferred to and processed by entities in other jurisdictions, including outside India. We ensure such entities maintain a level of data protection comparable to Indian legal standards or internationally accepted norms.

4. How Do We Keep Your Information Secure?

We implement a combination of technical, physical, and administrative safeguards to ensure the secure collection, storage, access, and disclosure of your personal information, including any Sensitive Personal Data or Information (SPDI). These measures are designed to protect your data against unauthorized access, misuse, or disclosure.

To protect your data during transmission, we use Secure Sockets Layer (SSL) technology, which encrypts the information you share on our Platform. We also follow globally recognized security protocols consistent with international standards for Information Security Management Systems.

Access to personal data is limited strictly to employees, representatives, and authorized personnel who require it to fulfill their job responsibilities. These individuals are bound by confidentiality agreements and are subject to disciplinary action, including termination, if they violate these data protection obligations.

Your account password is never accessible to any of our employees or administrators. You are responsible for maintaining the confidentiality of your login credentials and device. For your safety, always log out after using the Platform, especially on shared devices. We are not responsible for any loss or misuse of your account due to negligence in safeguarding your login information.

If you suspect unauthorized access or activity on your account, please contact us immediately using the contact details provided on the Platform. You may be held responsible for any loss or damage we incur due to unauthorized activity linked to your account if it results from your failure to follow proper security practices.

In certain cases, we may be required to share your personal or sensitive data with government authorities or regulatory agencies without your prior consent, particularly when mandated by law, for investigations, or in cases of cyber incidents.

While we take all reasonable precautions, we cannot guarantee absolute security. We are not liable for breaches or incidents resulting from events beyond our control, such as force majeure events, cyberattacks, technical failures, or interruptions in internet or telecom services.

5. What Information Can I Access?

The Platform enables you to view a range of details associated with your account and your activities on the Platform. In certain situations, you may also update, correct, or remove some of the information you have provided. You can edit personal details or SPDI (Sensitive Personal Data or Information) wherever feasible and permissible. Additionally, you may opt out of optional services such as promotional messages. If you wish to receive these services later, you can choose to opt in during the registration or account settings process.

6. Use of the Platform by Minors

Our Platform is intended for individuals who are legally eligible to enter into contracts as per the Indian Contract Act, 1872. If you are under 18 years of age, please refrain from using the Site or the App. Should we discover that we have collected any information from individuals below 18 years of age, we will take necessary steps to delete such data. If you are a parent or guardian and find that your child under 18 has accessed the Platform or created an account, please contact us immediately to have the related information removed from our system.

7. Links to Third-Party Services

The Platform may contain external links or advertisements that direct you to websites, apps, or resources managed by third parties (“Third-Party Links”). We do not control these external sources and are not responsible for their privacy practices, data usage, or service quality. The presence of a Third-Party Link does not imply our endorsement or recommendation.

We are not accountable for any damages, losses, or unauthorized disclosure of your personal information that may occur through interactions with these third-party platforms. All transactions or exchanges conducted with such third-party services are strictly between you and the relevant provider. We encourage you to read the privacy policies and terms of use on such third-party sites before engaging with them or sharing any information.

8. Information Retention Policy

We are committed to safeguarding your personal data and sensitive personal information (SPDI) collected through our WordPress-based website hosted on Hostinger. All information collected is securely stored either on Hostinger’s servers or through trusted third-party cloud services integrated with our platform.

We retain this data only as long as necessary to fulfill the purposes for which it was collected or as required under applicable laws. Once those purposes are met, or when retention is no longer legally or operationally necessary, we will take reasonable steps to anonymize or delete the information.

Even if you request deletion or withdraw your consent, we may continue to retain certain information in anonymized form for analytical purposes or to meet our business or legal obligations. Please note that deleting the App does not automatically delete your data from our systems. If you wish to close your account or withdraw consent, please contact us directly via the contact details provided in this policy.

9. Managing and Updating Your Information

You can review and update your account details by logging in to your account. If you need to correct or modify your personal data or SPDI, you may also contact us through the information provided in the contact section. However, deletion of some data may not be allowed if it is tied to service transactions or legal obligations.

In cases where inaccurate or unverifiable changes are made to your information, we may restrict access to the Platform or services. We also reserve the right to validate any changes to ensure correct delivery of services and compliance with legal requirements. Access to, or correction/deletion of, information may also be denied if it violates others’ rights or existing legal provisions.

10. Contacting Us for Concerns or Grievances

If you have questions, concerns, or complaints regarding privacy or data usage on the Platform, we encourage you to reach out to our designated grievance officer. Please provide a detailed explanation of your concern so we can assist you efficiently.

Grievance Officer Contact Details,
Name: Amrit Raj
Address: Post martam road, line bazar, purnia, bihar – 854301
Phone: 7004738488
Email:admin@blynkmeds.in

We aim to resolve all grievances within 30 days of receiving your complaint.

11. Other Important Terms

Disclaimer: While we are committed to protecting your privacy, we cannot guarantee that your information will remain completely secure under all circumstances. By using the Platform, you accept that you are responsible for the risks associated with sharing and accessing information online.

Indemnity: You agree to hold us harmless for any consequences arising from information you voluntarily share with third-party platforms, whether accessed through our Platform or independently. We do not take responsibility for the actions of these third parties in relation to your personal information.

Severability: If any part of this Privacy Policy is found to be invalid or unenforceable under applicable law, the remaining provisions shall continue to be valid and enforceable.